Monday, May 15, 2017

1952 Rinso Name Game Promotion

The Rinso Name Game was an advertising campaign tied to the 1952 US theatrical re-release of Snow White and the Seven Dwarfs. Sponsored by Rinso laundry detergent, the promotional give-away offered 1450 prizes worth over $100,000. All the participants need do was to mail in the names of the four characters pictured in the ad--Grumpy, Dopey, Snow White, and Sleepy--plus include a made-up name for the "Rinso bird".

A full-color advert featuring the image of radio and television personality, Arthur Godfrey, was published "in 232 Sunday and daily newspapers from April 3 thru May 11, 1952".

Image via Pack Rats Place.

The advert and additional info for exhibitors is seen in the 1952 Snow White pressbook promotional supplement (pp. 6-8).

Pressbook scans courtesy of the Michael Filippello Collection.

The store wall poster mentioned on page 8 of the pressbook was made of stiff paper. Dimensions: 17" x 22".

 Image via Hake's.

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