It wasn't thought of as a "Disney" hotel by the public. It was off the monorail line so it didn't enjoy the same occupancy rate and success as the Contemporary or Polynesian. Because of that, Disney changed the theme to "Snow White" and renamed the hotel "The Disney Inn".The retheming took place in 1986, and the resort logo was updated to an illustration of Sleepy holding a candlestick. This new imagery would be used on all of the usual promotional items.
Promotional Photo (costumed cast members gathered around the resort sign)
Publicity Photo copyright Disney.
Image via Mouse Obsessions.
Matchbooks (via the Thank You for Smoking post over at Parkeology)
Package of 50 matchbooks sold at an Official Disneyana Convention in the 1990s.
Matchbook case via ruthrules.
Bright ideas don't always work out. The Disney Inn was even shorter-lived than the Golf Resort. In 1994, eight years after Snow White first tried to make a go of it, the name was change once again. This time it became the Shades of Green. The resort was sold to the United States Department of Defense for use by military personnel and their families. It finally found a purpose.
During its run, the Sleepy logo was employed for use on a number of other items. Upcoming Disney Inn posts include: