In April 2014, a few 7-Eleven stores in Japan started testing the sale of Disney princess umbrellas. The customer response was so positive that in September, they started stocking other locations to keep up with the demand. Made of transparent PVC plastic with metal rods, each design features several silhouetted scenes from your favorite princess story. Diameter when open: 100 cm (40"). Retail 980 yen each.
The Snow White umbrella.
In addition to Snow White, the series also included other princesses--Cinderella, Belle, Ariel, Jasmin, Rapunzel, Aurora, and more recently, the Frozen girls. Read an article at Rocket News.