Images via Heritage Auctions.
An original Bradley plastic watch-box. Yellow exterior, green inner display tube.
Another box example, red exterior with blue display tube.
Box images via tmlp17 + pezheads.net.
And another watch example, this one with a blue second hand.
Images via Vintage Character Watches.
Pictured in a 1972 JC Penny catalog for $10.95. And again in a 1974 Ward's catalog for $14.95.
catalog pages via gdawg.
The watch was produced for several years. Here's an example of a black bezel.
Images via characterwatches.